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Shop the collection now on the website.


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The Black Friday Sale is coming THIS weekend!

ONLINE SALE starts 27th November 2020.

IN-STORE SALE starts 28th to 29th November 2020.

Huge Sale on ALL current and previous stock.

The Sale will only last 3 DAYS!

Mark your calendars and set your alarms ladies!

So much more to share, soon……


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The Diana Kotb Showroom is now Open!

You can visit the showroom anytime by appointment.
Simply contact us via DM on Instagram/ Facebook or email
We are available during the day or in the evenings if required.

Address: Studio 14, 30 Maddox Street, Alexandria NSW 2015.

Looking forward to welcoming you all back.

Welcome Back to the Showroom!

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We are so pleased to announce that we will be re-opening the Diana Kotb Showroom doors tomorrow 13th May 2020.
We take your health and safety extremely seriously, and as such, the showroom will be operating BY APPOINTMENT ONLY.

This will ensure that social distancing can be practised and you have a pleasant and safe shopping experience.

To book an appointment, please DM via Instagram or Facebook, or email us at

Address: Studio 14, 30 Maddox Street, Alexandria NSW 2015.

We cannot wait to see you in our showroom!


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I am delighted to finally share with you this Designer Profile featuring Diana Kotb in the May Issue of British Vogue.

I have been waiting patiently for the hard copy but due to the boarder closures, it is taking a lot longer than expected, so a soft copy will suffice.

Thank you British Vogue for including me in your May Issue. We have worked extremely hard over the years to establish an ethical and sustainable luxury womenswear label for Modest women. To have British Vogue recognise your work, is a dream come true!

I am so honoured to have been acknowledged by such an iconic institution and I look forward to many more features!

To my DK Family,

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As a community, we are facing an unprecedented challenge with the spread of COVID-19, also known as novel coronavirus.

Here at Diana Kotb, the well-being and safety of our family, including you all, is our top priority.

With that in mind, as the Covid-19 impact continues, we will closely monitor the Advice from the World Health Organisation as well as the Australian health authorities.

We have also put the following hygiene and cleaning measures in place:

  • Strict hygiene practices to include disinfecting high touch areas. These are change rooms, counter spaces, and door handles after every appointment.
  • Providing hand sanitiser at the front counter which we encourage all our customers to use.
  • Limiting physical contact.

At this stage, we have decided the Showroom will remain open.

The showroom is open from 10am – 3pm Monday to Friday.

However, to limit contact between customers, we do advise you send us an email or a Direct Message via Instagram before you arrive.

Online ordering will continue to operate as normal in terms of fulfilling orders and shipping them as quickly as possible.

As we know it is a tricky time to travel, we have introduced a SHIP4FREE coupon which can be used to ease the pressure.

This is a FREE SHIPPING COUPON for all local and international standard orders. Please enter the Coupon Code at checkout.

If you require SAME DAY DELIVERY and you live in the Sydney Metropolitan area, we have couriers available who will deliver the goods to your door with minimal contact. Please send us an email for more information.

We are committed to doing everything we can, to help make this period a little easier.

If you have any questions or concerns, please do not hesitate to contact us via email and one of our customer services representatives will assist you as soon as possible.

Please stay safe and take care. We are all in this together.

With love,

Icon Collection Launch Party

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Thank you to everyone who came to our showroom last weekend and helped us celebrate our Icon Collection Launch.

It was an amazing weekend and we are delighted you love the collection as much as we do!

If you missed the event but would still like to take a closer look at the new Icon Collection 2020, please visit our showroom in Alexandria.

Open every weekday from 10am to 3pm.

For weekend appointments, please contact us via email

Lots of love,


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The DIANA KOTB ICON COLLECTION LAUNCH SALES EVENT is on this weekend, starting 15th February 2020.

View the new ICON COLLECTION 2020 for the very first time!



GIFT BAGS – Free cosmetic gifts with every purchase on the day. 
HAMPERS – Every customer who makes a purchase goes into the draw to win one of three hampers to be drawn out on 19th February 2020. 
SWEETS AND TREATS – To satisfy any sweet tooth!

LOCATION- Studio 14, 30 Maddox Street, Alexandria NSW.
Plenty of parking in the complex!

TIME- SATURDAY 10am – 5pm. SUNDAY 10am – 4pm.

ONLINE SALE- Commences at 10am on 15th February 2020.
Sale will end 11:59pm 16th February 2020.


With love,

Our Promise to You…

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Image: Laura Graves

This is officially my first week back at work and I am extremely excited for the year ahead. However, in the wake of the ravaging bushfires all over Australia, I am questioning the timing of my latest campaign.

It is such a fun, upbeat campaign and it doesn’t seem like the right moment to share that with you when so many are suffering.

Although I have donated, as I am sure many have already done, somehow it doesn’t seem like enough. 

I believe the dialogue needs to shift to what we can do as individuals and companies. To help support the local community and help reduce our carbon footprint, which has played a major part in the drought and fires.


•   Mass production of garments and the increase of fabric dying.

•   Mass production of synthetic fabrics such as Polyester.

•   Producing fast-fashion garments that last a season and then discarded.

•   Irresponsible packaging and branding.

For Diana Kotb the brand, our desire to stay local, to design and manufacture in Australia has never been stronger.


•   The brand will continue to support local fabric mills.

•   We will continue to honour one of our core principals and trade as an ethical and sustainable Australian brand.

•   We will strive to eliminate all synthetics fabrics from our garments by 2021.

•   We will transition to more environmentally friendly and biodegradable packaging in the next few months.

•   We will continue to produce in limited amounts to reduce excess stock and wastefulness.

•   Finally, the quality of our garments will continue to be of the highest standard so you can wear your Diana Kotb garments for years to come.

We all have a responsibility to take care of this beautiful country. 

We all have a choice on where we put our money.

Big changes always start with small steps.

We’ve got this!