Showroom Temporary Closure

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Hello Everyone,

I hope you are all well and safe in this surreal moment in history.

So much has changed in such a small amount of time, I felt it necessary to stop, pause and re-evaluate. It has always been my method of coping with the world around me and it still serves so valuably today.

In the space of a week and a half, an enormous amount has changed. We are reminded that nothing is permanent, that our plans for the coming weeks, months, year ahead do not always come to fruition, and human beings are more adaptable then we give ourselves credit.

Today, I spent my last day for a while, in the Diana Kotb showroom.

Not only is it my sanctuary where my creations hang on racks and mere ideas become reality, but it is also my place to be me, to do what I love, to share what I love, with the people I love.

My team and my dearly loved customers are my top priority, and as such, I have made the very hard decision to close the Diana Kotb showroom temporarily.

The Diana Kotb online store is open to shop, to dream, to take a retreat from the pandemonium and to feel inspired. 

As such, all Domestic and International orders will be granted FREE SHIPPING using COUPON CODE “SHIP4FREE”.

It is with a heavy heart that I leave my creative retreat for now, but I know it is the right thing to do when there are so many people I love at risk of this despicable virus. 

I will stay at home for them.

Right now, I hope you find calmness in this chaotic world, find kindness when you feel you are helpless in this plight, and enjoy the gifts that Allah swt has given us. 

We are all so blessed. 

If there is anything I can do to help ease your stress or make life feel a little more “normal” please reach out via email, Instagram or Facebook and give us some suggestions. 

I look forward to welcoming you all back to the Diana Kotb Showroom with a huge hug and plenty of chitter-chatter.

With love,

The Art of Wearing Lilac

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Wearing a pop of colour can be daunting to many people. But done well, it can significantly improve your mood and your confidence.

Today, I am delving into a colour that has shown no signs of leaving the runways. That colour, is the delectable Lilac.

Lilac, a pale pinkish-violet colour is commonly associated with the colour for which a European shrub is named. In the fashion world however, it is the colour everyone is wearing; whether it be Spring/Summer or Autumn/ Winter.

How to Wear Lilac
If you are afraid of wearing head-to-toe lilac, the best way of incorporating this must have seasonal colour, is with a little injection. Try wearing lilac with a pair of jeans, a white tee or collared shirt and a Lilac blazer or knit.

During the warmer weather, try a lightweight dress with sandals.

During Autumn and Winter, layer your dress with a different shade of Lilac or a nude cardigan, sweater or coat.

With so many variants, layering this feminine colour will look stunning and surprisingly understated.

Complimentary Colours

I love the idea of wearing nude with my lilac garments.

A nude hijab, jacket, a nude boot and bag, will work beautifully.

Recommended: The Lagoon Dress in Lilac.

Available now on the website.

The Art of a Tea Dress

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Diana Kotb Seeker Dress.

Pretty prints, pops of colour and a relaxed silhouette?

It is definitely time for a Tea Dress.

What was traditionally a casual dress you wore at home whilst having tea, is now a wardrobe life saver that can be worn in multiple settings, all year round.

What is a Tea Dress?

A Tea Dress was traditionally a loose fitted, unstructured dress, with short sleeves and a three-quarter length hemline.

It is typically made of light weight fabric in pretty feminine prints and pops of colour. It is versatile and suitable for all body types. The Tea Dress can be worn everywhere with the varied sleeve lengths, hemlines and different silhouettes.

Wardrobe Wonder Dress

The Tea Dress is an essential dress in every wardrobe. 

It is the perfect dress to wear as the varied silhouettes and sizes, guarantees, you will find one that suits your body shape. 

It is also incredibly versatile as it can be dressed up or down depending on your accessories and make-up. As the Tea Dress typically is made from busy prints, I would suggest that you don’t over-style the outfit or add too many accessories. 

The Allrounder of Dresses

Where can you wear a Tea Dress? Well for Tea of course! 

Depending on how you style the dress, it can be worn everywhere from work, to the shops, lunch, school pick-up, a dinner date and a wedding. 

How to wear Tea Dress?

The Tea Dress is the ideal trans-seasonal piece to have in your wardrobe.

In the warmer climate, I would suggest you wear your tea dress with flat sneakers, sandals or espadrilles during the day, and heels at night. There is no need to add any extra layers to the look during Spring and Summer.

As the climate cools down however, styling your Tea Dress is a game of layers. I love layering mine with a turtle neck worn underneath, a cardigan, blazer or a long length coat. Finish this look with a pair of boots and some delicate jewellery.

Recommended: The Carousel Dress, The Seeker Dress and The Opera Dress.

Available now on the website.

With love,

The ART of Wearing White

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Wearing white head-to-toe can sometimes be tricky. 

There are so many rules about wearing white and lets face it, sometimes for a mother with young children, it can be a nightmare to clean.

But what if I tell you, the dress rules have change, there are simple ways to clean white, and adding this shade will breathe new life into your wardrobe.


You should only ever abide by one rule when it comes to wearing white. 

Do not wear white if you are the guest at a wedding. The only people who have the option of wearing white at a wedding, is the bridal party.


You should start by thinking about white as the new black.

White can be a practical colour to wear from the office to dinner, to a picnic and beyond. 

For Work: Instead of black or navy, try a white trench, a white crisp shirt or a white dress with a black blazer on top. Alternatively, pair white pants with light colours such a pale pinks, beige and pale blues.

Lunch: Wear a white dress with a denim jacket and sandals for a more relaxed look. 

Dinner: White is the perfect colour to wear on a dinner date. Pair it will statement accessories, such as a tailored vest, ribbons, chunky necklace, cuffs or a clutch. The simplicity and purity of white, means you will never look overdressed.

Weekend Outing: A white dress is the perfect weekend accompaniment. Wear it with a pair of sandals during the day, and then slip on a pair of heels for night.


  • Your KK. Let’s face it, if you are getting married, you should take advantaged of wearing white as many times as possible.
  • Baby reveal. I love when a mumma-to-be is wearing a neutral colour such as white to her baby reveal. Add a pale pink and blue layered necklace, ribbon or bangles to complete the look.
  • Holiday. Nothing gets you into the holiday mode more then a white dress.
  • Eid. Understated and elegant, white is the perfect shade to celebrate such a holy occasion.


The key is acting fast!

Regardless of the situation, acting fast can be the difference between ruining a garment or saving it.

I suggest soaking the piece (please always read care labels first) in Sard Wonder Superpower Stain Remover or Aldi Di-San Oxy Action with Enzymes Pre Wash Stain Remover, before the stains soak into the fibres completely. 

It will be pure white in no time!

RECOMMENDED: The Carousel Dress by Diana Kotb


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The most coveted piece of the Winter 2019 collection is our Anjelica Knit in Frost and Black.

Explore the beauty of this simple yet striking knit for yourself.

Available now on the website and in the showroom.

Quick before stock runs out!

Diana Kotb Magazine

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Diana Kotb’s years at Marie Claire Magazine have served her well.

With the release of the new Winter 2019 collection, Diana Kotb and her team have created the ultimate guide to Winter with the Diana Kotb e-Magazine.

The stunning first edition features the latest campaign in the Main Fashion section, shot by the extremely talented Elie Azzi.

The team have collated the most coveted trends of the season, including Power Dressing, 70’s Fever and the Bourgeois. 

The magazine delves into the key terms you need to know now, including Houndstooth, Bishop sleeves and Pleating, in The Style Index. 

The comprehensive shopping pages will guide you through the new collection and simplify the styling process from top to toe. 

And finally, the Diana Kotb magazine couldn’t be complete without a “Get the Look” Beauty page with a concise breakdown of the campaign beauty look and experts tips from master Make-up Artist, Danielle Spiridon Semaan.

The Winter 2019 magazine is a feast for the eyes! 

Download it now from the homepage.

Featured above is the Anjelica Knit in Frost and the Katherine Pant in check. 

Available now on the website and in the showroom.

Opening Hours

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We are open weekdays 10am-4pm.

If you cannot make it during those business hours, we are happy to open during the evening or the weekend.

Please contact us via email or through Instragram to book an appointment.


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Did you hear the great news?

We have opened our showroom doors for the very first time. Visit the showroom to view the entire new Winter 2019 Collection as well as heavily reduced garments from previous seasons.

Address is: Unit 14, 30 Maddox Street, Alexandria NSW 2015.

Looking forward to seeing you there!

Diana Kotb x

Modern Minimalist

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One of the trickiest looks to master this season is the idea of clean, modern dressing. Our resident designer Diana Kotb shows you how to accomplish this look just in time for Eid.

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For me, clean, minimalist dressing is supremely luxurious. The pieces may be quite simple and modern in their execution, but the luxury comes from the sensuality of the fabric, the mixture of textures and movement as it sits on your body. Each piece playing a vital role in creating a look that may not be overtly eye catching but speaks volumes in sophistication and effortless chic.

I love the idea of layering a versatile slip dress in a neutral colour over a soft cotton top. Add a polished textured blazer such as the Windsor Blazer in Driftwood, a great pair of sneakers and a gold cuff to finish the look.


Blazer, Diana Kotb

Dress, Tibi

Top, Proenza Schouler

Sunglasses, Stella McCartney

Cuff, Mendoza

Shoes, Guiseppe Zanotti

A dash of Coco

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Want a fun, relaxed look this Eid that hits the right spot? Add some Diana Kotb with a dash of Coco.

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You can never go wrong with a little style guidance from Coco Chanel and she is the perfect muse when it comes to the Wallis Culottes in Midnight.

Match the flattering wide leg pant with a traditional striped long sleeve top in navy and white. Add a rich burnt orange side bag, white slip on sneakers and a sculptural gold cuff to modernize the look. Finish with these House of Holland sunglasses for a little fun.



Pant, Diana Kotb

Cuff, Isabel Marant

Bag, Marni

Shoes, Guiseppe Zanotti

Sunglasses, House of Holland