Opening Hours

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We are open weekdays 10am-4pm.

If you cannot make it during those business hours, we are happy to open during the evening or the weekend.

Please contact us via email or through Instragram to book an appointment.


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Did you hear the great news?

We have opened our showroom doors for the very first time. Visit the showroom to view the entire new Winter 2019 Collection as well as heavily reduced garments from previous seasons.

Address is: Unit 14, 30 Maddox Street, Alexandria NSW 2015.

Looking forward to seeing you there!

Diana Kotb x

Modern Minimalist

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One of the trickiest looks to master this season is the idea of clean, modern dressing. Our resident designer Diana Kotb shows you how to accomplish this look just in time for Eid.

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For me, clean, minimalist dressing is supremely luxurious. The pieces may be quite simple and modern in their execution, but the luxury comes from the sensuality of the fabric, the mixture of textures and movement as it sits on your body. Each piece playing a vital role in creating a look that may not be overtly eye catching but speaks volumes in sophistication and effortless chic.

I love the idea of layering a versatile slip dress in a neutral colour over a soft cotton top. Add a polished textured blazer such as the Windsor Blazer in Driftwood, a great pair of sneakers and a gold cuff to finish the look.


Blazer, Diana Kotb

Dress, Tibi

Top, Proenza Schouler

Sunglasses, Stella McCartney

Cuff, Mendoza

Shoes, Guiseppe Zanotti

A dash of Coco

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Want a fun, relaxed look this Eid that hits the right spot? Add some Diana Kotb with a dash of Coco.

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You can never go wrong with a little style guidance from Coco Chanel and she is the perfect muse when it comes to the Wallis Culottes in Midnight.

Match the flattering wide leg pant with a traditional striped long sleeve top in navy and white. Add a rich burnt orange side bag, white slip on sneakers and a sculptural gold cuff to modernize the look. Finish with these House of Holland sunglasses for a little fun.



Pant, Diana Kotb

Cuff, Isabel Marant

Bag, Marni

Shoes, Guiseppe Zanotti

Sunglasses, House of Holland


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One of the biggest trends this season is the 70’s. Think the 70’s with a mature turn in muted tones of Navy, nudes, and burnt orange complimented by modern finishes.

But how do you master the trend without feeling out of your comfort zone?

Try a subtle take with the Mrs Flute Knit by Diana Kotb for example. The fabric and minimalistic features are very modern, however it’s flute sleeves definitely hits the 70’s note. Team this practical lightweight knit with a soft maxi skirt in Ivory. Finish with an amazing pair of wooden platforms, a bold cuff and burnt orange handbag for polished 70‘s perfection.

Screen Shot 2015-09-08 at 6.47.59 PMCREDITS:

Knit, Diana Kotb.

Skirt, The Row.

Cuff, Kenneth Jay Lane.

Handbag, Chloe.

Platforms, Jimmy Choo.



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The key to trans-seasonal dressing is Layering, says Diana Kotb.

“I love the idea of creating a look that is individual yet functional depending on the weather.  Try styling a white asymmetric mini dress with tailored cigarette pants and a sharp blazer on top. The Windsor Blazer in Midnight is a great choice as it isn’t your basic blazer and it’s flute sleeves are very on trend. For a more relaxed take on this look, leave the blazer open and team it with a pair of slides and a hessian pouch. The monochromatic colour palette is a sensible choice when adding layers”.


Jacket, Diana Kotb.

Dress, Rosetta Getty.

Pants, Miu Miu.

Sunglasses, Le Specs.

Bag, Sophie Anderson.

Slides, Stella McCartney.


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Wondering how to make the transition from Winter woollens to Spring blossoms whilst your days are still cooler? Diana Kotb will tell you how.

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Florals may be sweet and feminine, but their strength lies in how you wear them. We love teaming a soft floral dress with a tough utilitarian coat to throw over your shoulders in the cool Spring evenings. We recommend the Hideaway Coat in Charcoal by Diana Kotb. Available now at

Match your floral dress and Hideaway Coat with a pair of nude slingback sandals and mini crossover bag, for easy Spring elegance that will take you from day to night.



  • Coat, Diana Kotb
  • Dress, Gucci
  • Sunglasses, Karen Walker
  • Ring, Country Road
  • Sandals, Alexander Wang
  • Bag, Chloe


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Yes we forecasted the Black and White Stripe trend two seasons ago, but stripes are a big hit in the fashion spectrum and there is no sign of it slowing down anytime soon.

Valentino recently released a very similar version of our Touring Dress in Stripes, for the labels AW 2015 RTW Collection. We also saw a number of designers send stripes down the runway at Australian Fashion Week last month including Lee Mathews. Black and White Stripes also made an appearance in accessories from bags to shoes and belts.

So what is so special about the Stripe trend?

Well, besides the fact that it is supremely elegant and flattering on all body shapes, the striped print is timeless and can be worn in every season. It can be dressed up or down, depending on the occasion.

Own your striped piece today. The Touring Dress in Stripe is available now to purchase at the Diana Kotb Store.

Have a question about our products that you would like answered? Add the question to the “Leave a Comment” tab above and we will do our best to answer it!

Don’t forget to subscribe below to stay stylishly up to date with Diana Kotb.

5 things you didn’t know about the Vicereine Blouse

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1. Where did the name come from?

The Vicerience Blouse, just like the title of The Collection, refers to the main protagonist in this collection. A Vicereine is a female representation of the monarchy in a country outside of her own. Although at times relaxed and casual, she must always remain polished. She is intelligent, demure and timeless. If you were to encapsulate these attributes into an item of clothing – you would produce the Vicereine neck-tie blouse.

2. What is the reason’s behind the design?

When designing this blouse, I had a clear image of the Vicereine. She is an extremely powerful, ambitious and respected woman. She is placed in a predominantly male role and excels at it.

I really wanted the piece to draw on masculine tones of a very traditional business shirt and feminise it. Instead of the strict collar – I chose to soften it with the tie-neck. Instead of exposing the buttons in the front – they were beautifully concealed as a woman should be. The hem was also rounded off as opposed to squaring hem, to add femininity to the blouse. I chose a french seam to polish all of the finishes inside the garment.

3. How to wear The Vicereine Blouse?

The Vicereine Blouse is one of the most versatile items of clothing a woman could have in her wardrobe.
– For day, it can be worn with a pair of jeans or casual pants. Try layering it with a crew neck or v-neck knit.
– For work, you could simply team the blouse with your favourite suit, skirt or blazer.
– For night, I love the idea of wearing this blouse with a pair of palazzo pants, a blazer over the shoulders and heels. Try wearing it underneath a dress with the bow tucked out at the neckline.

4. What body shape does it suit?

The blouse will work in two different ways for those who have a larger bust-line and those with a smaller bust-line. To read more, see our previous post.

5. How does Diana Kotb wear her Vicereine Blouse?

The Vicereine Blouse is a staple in my wardrobe.
As a working mother it is a great blouse to just pop on with a pair of palazzo pants and blazer/coat and be on my way. I don’t really have a lot of time to style outfits, so I just need great pieces that work well with everything.
I love wearing the Prim blouse when I want to feel feminine and light. It instantly lifts my mood and adds a little colour on a cold Autumns day. I team my Prim Vicereine blouse with a Diana Kotb Black Altas jacket, light denim washed boyfriend jeans and silver loafers. An easy option that will take me from day to night effortlessly.

Have a question about our products that you would like answered? Add the question to the “Leave a Comment” tab above and we will do our best to answer it!

Don’t forget to subscribe below to stay stylishly up to date with Diana Kotb.


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This season’s must have piece is the Vicereine tie-neck blouse.

Love the look, but you just don’t know if it suits you?

Our resident Designer and Stylist Diana Kotb, is here to help solve your problems.

Here are her tips…

The Vicereine blouse will work in two different ways for those who have a larger bust-line and those with a smaller bust-line.

For a larger bust-line:

– Try and wear the tie-neck simply crossed over, instead of tying it in a bow. This will bring the focus away from your bust-line.

– Add a blazer to the look to form some structure. I recommend a dark-coloured blazer.

For those who have a smaller bust-line:

– Tie the neck-tie in a large bow. This will bring the attention and focus up towards the neckline. A perfect way to add volume in the most demure and modest of ways.

Remember the neck-tie blouse is a season’s must have, but it is also a timeless piece for any wardrobe. Purchase yours today!

The Vicereine Blouse is available now at the Diana Kotb store in Pippi,Prim and White.

To read more about our Vicereine Blouse, look out for our story “5 Things you Didn’t Know About The Vicereine Blouse”. Available on our website on this week.

Don’t forget to subscribe below to stay stylishly up to date with Diana Kotb.