To my DK Family,

Posted on

As a community, we are facing an unprecedented challenge with the spread of COVID-19, also known as novel coronavirus.

Here at Diana Kotb, the well-being and safety of our family, including you all, is our top priority.

With that in mind, as the Covid-19 impact continues, we will closely monitor the Advice from the World Health Organisation as well as the Australian health authorities.

We have also put the following hygiene and cleaning measures in place:

  • Strict hygiene practices to include disinfecting high touch areas. These are change rooms, counter spaces, and door handles after every appointment.
  • Providing hand sanitiser at the front counter which we encourage all our customers to use.
  • Limiting physical contact.

At this stage, we have decided the Showroom will remain open.

The showroom is open from 10am – 3pm Monday to Friday.

However, to limit contact between customers, we do advise you send us an email or a Direct Message via Instagram before you arrive.

Online ordering will continue to operate as normal in terms of fulfilling orders and shipping them as quickly as possible.

As we know it is a tricky time to travel, we have introduced a SHIP4FREE coupon which can be used to ease the pressure.

This is a FREE SHIPPING COUPON for all local and international standard orders. Please enter the Coupon Code at checkout.

If you require SAME DAY DELIVERY and you live in the Sydney Metropolitan area, we have couriers available who will deliver the goods to your door with minimal contact. Please send us an email for more information.

We are committed to doing everything we can, to help make this period a little easier.

If you have any questions or concerns, please do not hesitate to contact us via email and one of our customer services representatives will assist you as soon as possible.

Please stay safe and take care. We are all in this together.

With love,

The Art of Wearing Lilac

Posted on

Wearing a pop of colour can be daunting to many people. But done well, it can significantly improve your mood and your confidence.

Today, I am delving into a colour that has shown no signs of leaving the runways. That colour, is the delectable Lilac.

Lilac, a pale pinkish-violet colour is commonly associated with the colour for which a European shrub is named. In the fashion world however, it is the colour everyone is wearing; whether it be Spring/Summer or Autumn/ Winter.

How to Wear Lilac
If you are afraid of wearing head-to-toe lilac, the best way of incorporating this must have seasonal colour, is with a little injection. Try wearing lilac with a pair of jeans, a white tee or collared shirt and a Lilac blazer or knit.

During the warmer weather, try a lightweight dress with sandals.

During Autumn and Winter, layer your dress with a different shade of Lilac or a nude cardigan, sweater or coat.

With so many variants, layering this feminine colour will look stunning and surprisingly understated.

Complimentary Colours

I love the idea of wearing nude with my lilac garments.

A nude hijab, jacket, a nude boot and bag, will work beautifully.

Recommended: The Lagoon Dress in Lilac.

Available now on the website.

The Art of a Tea Dress

Posted on
Diana Kotb Seeker Dress.

Pretty prints, pops of colour and a relaxed silhouette?

It is definitely time for a Tea Dress.

What was traditionally a casual dress you wore at home whilst having tea, is now a wardrobe life saver that can be worn in multiple settings, all year round.

What is a Tea Dress?

A Tea Dress was traditionally a loose fitted, unstructured dress, with short sleeves and a three-quarter length hemline.

It is typically made of light weight fabric in pretty feminine prints and pops of colour. It is versatile and suitable for all body types. The Tea Dress can be worn everywhere with the varied sleeve lengths, hemlines and different silhouettes.

Wardrobe Wonder Dress

The Tea Dress is an essential dress in every wardrobe. 

It is the perfect dress to wear as the varied silhouettes and sizes, guarantees, you will find one that suits your body shape. 

It is also incredibly versatile as it can be dressed up or down depending on your accessories and make-up. As the Tea Dress typically is made from busy prints, I would suggest that you don’t over-style the outfit or add too many accessories. 

The Allrounder of Dresses

Where can you wear a Tea Dress? Well for Tea of course! 

Depending on how you style the dress, it can be worn everywhere from work, to the shops, lunch, school pick-up, a dinner date and a wedding. 

How to wear Tea Dress?

The Tea Dress is the ideal trans-seasonal piece to have in your wardrobe.

In the warmer climate, I would suggest you wear your tea dress with flat sneakers, sandals or espadrilles during the day, and heels at night. There is no need to add any extra layers to the look during Spring and Summer.

As the climate cools down however, styling your Tea Dress is a game of layers. I love layering mine with a turtle neck worn underneath, a cardigan, blazer or a long length coat. Finish this look with a pair of boots and some delicate jewellery.

Recommended: The Carousel Dress, The Seeker Dress and The Opera Dress.

Available now on the website.

With love,

The ART of Wearing White

Posted on

Wearing white head-to-toe can sometimes be tricky. 

There are so many rules about wearing white and lets face it, sometimes for a mother with young children, it can be a nightmare to clean.

But what if I tell you, the dress rules have change, there are simple ways to clean white, and adding this shade will breathe new life into your wardrobe.


You should only ever abide by one rule when it comes to wearing white. 

Do not wear white if you are the guest at a wedding. The only people who have the option of wearing white at a wedding, is the bridal party.


You should start by thinking about white as the new black.

White can be a practical colour to wear from the office to dinner, to a picnic and beyond. 

For Work: Instead of black or navy, try a white trench, a white crisp shirt or a white dress with a black blazer on top. Alternatively, pair white pants with light colours such a pale pinks, beige and pale blues.

Lunch: Wear a white dress with a denim jacket and sandals for a more relaxed look. 

Dinner: White is the perfect colour to wear on a dinner date. Pair it will statement accessories, such as a tailored vest, ribbons, chunky necklace, cuffs or a clutch. The simplicity and purity of white, means you will never look overdressed.

Weekend Outing: A white dress is the perfect weekend accompaniment. Wear it with a pair of sandals during the day, and then slip on a pair of heels for night.


  • Your KK. Let’s face it, if you are getting married, you should take advantaged of wearing white as many times as possible.
  • Baby reveal. I love when a mumma-to-be is wearing a neutral colour such as white to her baby reveal. Add a pale pink and blue layered necklace, ribbon or bangles to complete the look.
  • Holiday. Nothing gets you into the holiday mode more then a white dress.
  • Eid. Understated and elegant, white is the perfect shade to celebrate such a holy occasion.


The key is acting fast!

Regardless of the situation, acting fast can be the difference between ruining a garment or saving it.

I suggest soaking the piece (please always read care labels first) in Sard Wonder Superpower Stain Remover or Aldi Di-San Oxy Action with Enzymes Pre Wash Stain Remover, before the stains soak into the fibres completely. 

It will be pure white in no time!

RECOMMENDED: The Carousel Dress by Diana Kotb

Icon Collection Launch Party

Posted on

Thank you to everyone who came to our showroom last weekend and helped us celebrate our Icon Collection Launch.

It was an amazing weekend and we are delighted you love the collection as much as we do!

If you missed the event but would still like to take a closer look at the new Icon Collection 2020, please visit our showroom in Alexandria.

Open every weekday from 10am to 3pm.

For weekend appointments, please contact us via email

Lots of love,


Posted on

The DIANA KOTB ICON COLLECTION LAUNCH SALES EVENT is on this weekend, starting 15th February 2020.

View the new ICON COLLECTION 2020 for the very first time!



GIFT BAGS – Free cosmetic gifts with every purchase on the day. 
HAMPERS – Every customer who makes a purchase goes into the draw to win one of three hampers to be drawn out on 19th February 2020. 
SWEETS AND TREATS – To satisfy any sweet tooth!

LOCATION- Studio 14, 30 Maddox Street, Alexandria NSW.
Plenty of parking in the complex!

TIME- SATURDAY 10am – 5pm. SUNDAY 10am – 4pm.

ONLINE SALE- Commences at 10am on 15th February 2020.
Sale will end 11:59pm 16th February 2020.


With love,

Icon Collection 2020 Showreel

Posted on

Our Promise to You…

Posted on
Image: Laura Graves

This is officially my first week back at work and I am extremely excited for the year ahead. However, in the wake of the ravaging bushfires all over Australia, I am questioning the timing of my latest campaign.

It is such a fun, upbeat campaign and it doesn’t seem like the right moment to share that with you when so many are suffering.

Although I have donated, as I am sure many have already done, somehow it doesn’t seem like enough. 

I believe the dialogue needs to shift to what we can do as individuals and companies. To help support the local community and help reduce our carbon footprint, which has played a major part in the drought and fires.


•   Mass production of garments and the increase of fabric dying.

•   Mass production of synthetic fabrics such as Polyester.

•   Producing fast-fashion garments that last a season and then discarded.

•   Irresponsible packaging and branding.

For Diana Kotb the brand, our desire to stay local, to design and manufacture in Australia has never been stronger.


•   The brand will continue to support local fabric mills.

•   We will continue to honour one of our core principals and trade as an ethical and sustainable Australian brand.

•   We will strive to eliminate all synthetics fabrics from our garments by 2021.

•   We will transition to more environmentally friendly and biodegradable packaging in the next few months.

•   We will continue to produce in limited amounts to reduce excess stock and wastefulness.

•   Finally, the quality of our garments will continue to be of the highest standard so you can wear your Diana Kotb garments for years to come.

We all have a responsibility to take care of this beautiful country. 

We all have a choice on where we put our money.

Big changes always start with small steps.

We’ve got this!


The Icon is Back!

Posted on

It’s Official – The Iconic Touring Dress is coming back, by popular demand!!!!

With limited fabric available to re-create this masterpiece, Pre-Orders are now available.

The Touring Dress will be made in the Navy and Black (if requested) and feature a stunning exposed gold metallic zipper.

Pre-orders close on Monday 7th October 2019, if not sold earlier.

Pre-Order your Touring Dress Today!

Happy Birthday Diana Kotb

Posted on

The Diana Kotb Birthday Sale might be over, but the good vibes from the weekend are here to stay.

We are so grateful for the amount of support, love and warmth we received over the weekend.

It has been a long and hard journey to get here but knowing that my garments have a much loved home, makes it all worth while.

I have always wanted my garments to make women feel special, and hearing all your testimonies reaffirms this.

Thank you for supporting our precious brand. We love you all so much!

For our next event and new campaigns, don’t forget to subscribe to our VIP List below.

Lots of love,