The ART of Wearing White

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Wearing white head-to-toe can sometimes be tricky. 

There are so many rules about wearing white and lets face it, sometimes for a mother with young children, it can be a nightmare to clean.

But what if I tell you, the dress rules have change, there are simple ways to clean white, and adding this shade will breathe new life into your wardrobe.


You should only ever abide by one rule when it comes to wearing white. 

Do not wear white if you are the guest at a wedding. The only people who have the option of wearing white at a wedding, is the bridal party.


You should start by thinking about white as the new black.

White can be a practical colour to wear from the office to dinner, to a picnic and beyond. 

For Work: Instead of black or navy, try a white trench, a white crisp shirt or a white dress with a black blazer on top. Alternatively, pair white pants with light colours such a pale pinks, beige and pale blues.

Lunch: Wear a white dress with a denim jacket and sandals for a more relaxed look. 

Dinner: White is the perfect colour to wear on a dinner date. Pair it will statement accessories, such as a tailored vest, ribbons, chunky necklace, cuffs or a clutch. The simplicity and purity of white, means you will never look overdressed.

Weekend Outing: A white dress is the perfect weekend accompaniment. Wear it with a pair of sandals during the day, and then slip on a pair of heels for night.


  • Your KK. Let’s face it, if you are getting married, you should take advantaged of wearing white as many times as possible.
  • Baby reveal. I love when a mumma-to-be is wearing a neutral colour such as white to her baby reveal. Add a pale pink and blue layered necklace, ribbon or bangles to complete the look.
  • Holiday. Nothing gets you into the holiday mode more then a white dress.
  • Eid. Understated and elegant, white is the perfect shade to celebrate such a holy occasion.


The key is acting fast!

Regardless of the situation, acting fast can be the difference between ruining a garment or saving it.

I suggest soaking the piece (please always read care labels first) in Sard Wonder Superpower Stain Remover or Aldi Di-San Oxy Action with Enzymes Pre Wash Stain Remover, before the stains soak into the fibres completely. 

It will be pure white in no time!

RECOMMENDED: The Carousel Dress by Diana Kotb

Icon Collection Launch Party

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Thank you to everyone who came to our showroom last weekend and helped us celebrate our Icon Collection Launch.

It was an amazing weekend and we are delighted you love the collection as much as we do!

If you missed the event but would still like to take a closer look at the new Icon Collection 2020, please visit our showroom in Alexandria.

Open every weekday from 10am to 3pm.

For weekend appointments, please contact us via email

Lots of love,


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The DIANA KOTB ICON COLLECTION LAUNCH SALES EVENT is on this weekend, starting 15th February 2020.

View the new ICON COLLECTION 2020 for the very first time!



GIFT BAGS – Free cosmetic gifts with every purchase on the day. 
HAMPERS – Every customer who makes a purchase goes into the draw to win one of three hampers to be drawn out on 19th February 2020. 
SWEETS AND TREATS – To satisfy any sweet tooth!

LOCATION- Studio 14, 30 Maddox Street, Alexandria NSW.
Plenty of parking in the complex!

TIME- SATURDAY 10am – 5pm. SUNDAY 10am – 4pm.

ONLINE SALE- Commences at 10am on 15th February 2020.
Sale will end 11:59pm 16th February 2020.


With love,

Icon Collection 2020 Showreel

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Our Promise to You…

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Image: Laura Graves

This is officially my first week back at work and I am extremely excited for the year ahead. However, in the wake of the ravaging bushfires all over Australia, I am questioning the timing of my latest campaign.

It is such a fun, upbeat campaign and it doesn’t seem like the right moment to share that with you when so many are suffering.

Although I have donated, as I am sure many have already done, somehow it doesn’t seem like enough. 

I believe the dialogue needs to shift to what we can do as individuals and companies. To help support the local community and help reduce our carbon footprint, which has played a major part in the drought and fires.


•   Mass production of garments and the increase of fabric dying.

•   Mass production of synthetic fabrics such as Polyester.

•   Producing fast-fashion garments that last a season and then discarded.

•   Irresponsible packaging and branding.

For Diana Kotb the brand, our desire to stay local, to design and manufacture in Australia has never been stronger.


•   The brand will continue to support local fabric mills.

•   We will continue to honour one of our core principals and trade as an ethical and sustainable Australian brand.

•   We will strive to eliminate all synthetics fabrics from our garments by 2021.

•   We will transition to more environmentally friendly and biodegradable packaging in the next few months.

•   We will continue to produce in limited amounts to reduce excess stock and wastefulness.

•   Finally, the quality of our garments will continue to be of the highest standard so you can wear your Diana Kotb garments for years to come.

We all have a responsibility to take care of this beautiful country. 

We all have a choice on where we put our money.

Big changes always start with small steps.

We’ve got this!


The Icon is Back!

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It’s Official – The Iconic Touring Dress is coming back, by popular demand!!!!

With limited fabric available to re-create this masterpiece, Pre-Orders are now available.

The Touring Dress will be made in the Navy and Black (if requested) and feature a stunning exposed gold metallic zipper.

Pre-orders close on Monday 7th October 2019, if not sold earlier.

Pre-Order your Touring Dress Today!

Happy Birthday Diana Kotb

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The Diana Kotb Birthday Sale might be over, but the good vibes from the weekend are here to stay.

We are so grateful for the amount of support, love and warmth we received over the weekend.

It has been a long and hard journey to get here but knowing that my garments have a much loved home, makes it all worth while.

I have always wanted my garments to make women feel special, and hearing all your testimonies reaffirms this.

Thank you for supporting our precious brand. We love you all so much!

For our next event and new campaigns, don’t forget to subscribe to our VIP List below.

Lots of love,

Birthday Sale This Weekend!

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It’s Diana Kotb’s Birthday this weekend!!!

To celebrate, we are doing what we love best…..GIVING!!

Starting 21st September 2019, we are having a HUGE 40% STOREWIDE SALE, for 48 hours ONLY!!! In-store and Online.

We have so many surprises, gifts, giveaways, sweets and treats, and we cannot wait for you to celebrate with us. 

Clear your calendars ladies, the Diana Kotb Birthday Sale is coming!!!! 


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The Spring 2019 Collection has finally arrived online and we are so excited to share it with you!

The colour palette is tonal, warm and earthy with the use of beige, maroon, and olive for the cooler Spring days. As we transition into warmer weather, the colour palette changes into cooler shades of ivory, blues and denim.

We see familiar feminine silhouettes with full bishop sleeves, pleating and wide leg pants. That has been juxtaposed against gold exposed zippers and large bold buttons.

The fabric as always, is of the highest quality and sourced from Italy, France, Japan and New Zealand.

Made in Australia, Diana Kotb works closely with our factory to produce the highest level of quality making and finishes.

Fall in love with the new Spring 2019 collection, available now in our Alexandria Showroom and our online store.


Pre-Order the Kennedy Coat in Houndstooth now!

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One of the most popular pieces this season has been the Kennedy Coat in Houndstooth, and if you missed out on your size the first time round, pre-orders are now open.

We will be re-stocking the coveted coat in a very limited amount so if you don’t want to miss out on your size again, we suggest you pre-order now!

The Kennedy Coat in Houndstooth is made from a delicious Italian wool and made exclusively in Australia. It is timeless, fits like a glove and is perfectly suited to the Australian climate.

Pre-orders will close on 7th July 2019.

Email info@dianakotb for all enquiries.