This is officially my first week back at work and I am extremely excited for the year ahead. However, in the wake of the ravaging bushfires all over Australia, I am questioning the timing of my latest campaign.
It is such a fun, upbeat campaign and it doesn’t seem like the right moment to share that with you when so many are suffering.
Although I have donated, as I am sure many have already done, somehow it doesn’t seem like enough.
I believe the dialogue needs to shift to what we can do as individuals and companies. To help support the local community and help reduce our carbon footprint, which has played a major part in the drought and fires.
WHAT CONTRIBUTES TO CLIMATE CHANGE:
• Mass production of garments and the increase of fabric dying.
• Mass production of synthetic fabrics such as Polyester.
• Producing fast-fashion garments that last a season and then discarded.
• Irresponsible packaging and branding.
For Diana Kotb the brand, our desire to stay local, to design and manufacture in Australia has never been stronger.
DIANA KOTB’S CLIMATE CHANGE PROMISE:
• The brand will continue to support local fabric mills.
• We will continue to honour one of our core principals and trade as an ethical and sustainable Australian brand.
• We will strive to eliminate all synthetics fabrics from our garments by 2021.
• We will transition to more environmentally friendly and biodegradable packaging in the next few months.
• We will continue to produce in limited amounts to reduce excess stock and wastefulness.
• Finally, the quality of our garments will continue to be of the highest standard so you can wear your Diana Kotb garments for years to come.
We all have a responsibility to take care of this beautiful country.
We all have a choice on where we put our money.
Big changes always start with small steps.
We’ve got this!
